product-launcher

Product Launcher

Generate launch materials for 2389.ai products and skills with authentic voice profiles.

What It Does

Takes a product and generates ready-to-publish GTM materials:

• Subscriber email - Buttondown announcement (~300 subscribers)
• CEO blog post - harper.blog style, full post ready to publish
• CEO tweet thread - @harper voice, thread format

Philosophy

Voice profiles are baked in, not templated. Each output matches the actual tone and style of past 2389 communications:

• Emails match the casual, direct Buttondown style
• Blog posts match Harper's narrative, technically-credible voice
• Tweets match @harper's punchy, self-aware thread style

Usage

/product-launcher

Or naturally:

• "Let's write launch materials for Jeff"
• "Draft the email and blog post for this launch"
• "Create the tweet thread for announcing this"

Required Inputs

The skill will gather:

• Product name
• What it does / who it's for
• URL for the CTA
• Key features (3-5 bullets)
• Availability (open, waitlist, invite-only)
• Who signs the email (default: Harper)
• Any metrics/data to cite

Outputs

All three outputs generated in one pass:

Email

• Subject line: all lowercase, 5-6 words, conversational
• Body: casual opener, short paragraphs, :) at CTA
• Sign-off: "Talk soon, [Signer] and the 2389 Team"

CEO Blog Post

• Title: casual, sometimes provocative
• Structure: origin story → what it does → how I use it → try it
• Tone: 50% personal narrative, 50% technical substance
• Length: 1,500-3,000 words
• Honest about limitations

CEO Tweet Thread

• Hook tweet with provocation
• Build tension over 2-3 tweets
• Results/examples
• CTAs to product and blog
• Casual retweet ask at end

Pending Components

• Company blog post (2389.ai/blog) - On hold pending new voice direction (shifting away from scientific style)

Voice Sources

Profiles derived from:

• Past Buttondown emails (BotBoard announcements)
• harper.blog posts (Claude Code, AI agents social media, LLM codegen workflow)
• @harper Twitter threads (BotBoard launch thread)