gtm-partner

GTM Partner

Strategic go-to-market consultant for validated business ideas.

What It Does

Transforms a validated idea into actionable GTM strategy with:

• Channel recommendations based on audience and budget
• Verified naming options (domain availability checked)
• Pricing strategy tailored to your specific audience
• Outreach templates ready to copy-paste
• Blog post outlines in authentic voice

Philosophy

1. Understand before recommending

2. Recommend before generating

3. Generate only what's approved

This is a strategic partner, not a content factory.

The Flow

Phase 1: Gather Context

One question at a time, confirms:

• Target audience
• Value proposition
• First milestone + goal
• Timeline
• Pricing strategy (with deep analysis)
• Budget
• Existing assets

Phase 2: Recommend Channels

Presents 2-4 channels with rationale, explains what NOT to recommend and why.

Phase 2.5: Context Summary (Mandatory)

Creates a checkpoint webpage with all decisions before generating assets. Includes verified naming options with domain availability.

Phase 3: Generate Assets

Only generates what was approved:

• Product brief
• Naming + domains
• Pricing strategy
• Landing page updates
• Outreach templates
• Blog post outline

Phase 4: Deliver

Consolidates everything into GTM-STRATEGY.html with actionable next steps.

Key Features

Pricing Analysis Framework

Never defaults to generic "$20-30/mo". Analyzes:

• Who pays and how (individual vs company, annual vs monthly)
• What they already pay for similar tools
• Value delivered (quantified)
• Multiple business models with trade-offs

Milestone Clarity

Shows the reasoning chain:

• Goal → Optimizing For → Approach → Success Metric
• Different asks have different relationship costs
• Escalation path: Feedback → Quote → Mention → Write-up

Network Leverage

For 2389 products, factors in existing network:

• Who do we know close to this problem?
• Warm intros before cold outreach
• Specific asks for each person

Harper Writing Style

Long-form copy (outreach, blogs) uses authentic voice:

• Conversational, not corporate
• Opens with personal narrative
• No marketing speak
• Self-deprecating humor allowed

Output Files

Generated to .scratch/gtm-assets/:

• CONTEXT-SUMMARY.html - Decision checkpoint
• GTM-STRATEGY.html - Final strategy with all assets
• outreach-templates.md - Ready-to-send DM templates
• harper-blog-outline.md - Blog structure

Usage

/gtm-partner

Or naturally:

• "Let's build a GTM strategy for this"
• "Help me launch this product"
• "What channels should we use?"

Requirements

• Works best after idea validation (idea-validator tool)
• Needs user input for decisions
• Creates files in .scratch/gtm-assets/

Integration

• Uses frontend-design skill for landing pages (when no existing design system)
• Reads from idea-validator output when available
• Respects existing CSS/design systems